WELCOME TO AGE REMADE
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The demographic landscape is shifting rapidly with major increases in longevity.
We support organisations in responding to these changes by developing strategies for sustainable business growth and improved marketing communications.
WE WORK WITH
YOU TO ‘REFRAME’
LONGER LIFE
AND IDENTIFY
BUSINESS
OPPORTUNITIES
PEOPLE ARE LIVING LONGER, AND THE SHAPE OF SOCIETY IS CHANGING
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Healthy life expectancy has expanded to 80 years and potentially 100 years, so a healthy older age is a growing reality.
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This has created, in effect, a new life stage - an additional 30 years of healthy existence which is not being widely recognised or catered for.
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In 2018, for the first time, the number of people aged over 64 was greater than children aged 5 and under. By 2030, there will be more people aged over 64 than 16 and under.
MUCH OF THE
WEALTH OF THE
COUNTRY IS
VESTED IN
CONSUMERS AGED
50 AND OVER
In 2018 people over 50 accounted for 54% of total UK consumer spend or £319 billion and by 2040 this will rise to 63%.
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Older people are becoming more important, yet organisations remain obsessed with ‘youth’ - ignoring this growing and largely untapped ‘older’ market.
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We are stuck in a ‘notion of oldness’ which is at odds with the new reality which is holding back many businesses as well as the economy overall.
ASK YOURSELF
Are your products, services, marketing and communications reflecting the new age realities?
Do your older audiences appreciate how you talk to them?
Are they listening or responding?
Are your views about ageing limiting business effectiveness and growth?
Are you prepared and taking advantage of the demographic shifts?
A SPECIALIST CONSULTANCY
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Our mission is to help organisations understand and respond to the opportunities of increasing longevity by developing strategies for business growth and empowering them to embrace the growing potential of the rapidly shifting demographic landscape.
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We work with you to ‘reframe’ longer life, which we see as a time of new opportunity for individuals, businesses, and product and service development. And we bring a deep knowledge of the implications of the ageing demographic, grounded in both commercial and academic experience.
WE HELP DEVELOP STRATEGIES
FOR BUSINESS GROWTH
A FLEXIBLE, CLIENT FOCUSED APPROACH
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We are part design lab, part research unit and focus on ‘how to’ help our clients change to meet the opportunities longer life presents.
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WE SHOW OUR
CLIENTS HOW TO REORIENT AND TAKE ADVANTAGE OF THESE CHANGES
IN SOCIETY
WE PROVIDE A RANGE OF SERVICES
Foundational Workshops: An entry level
one day workshop which sets out the
changing demographic and economic
landscape and explores the opportunities
for business growth that the prospect of a
100-year life span presents.
Critical Friend: We can audit your products,
services and communications, conduct a
competitive set analysis and review your
business strategy to identify opportunities
for growth in the changing world.
Co-Creation Workshops: These are iterative sessions with clients and, where appropriate, consumers, to create viable growth opportunities for further development.
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Research: We provide a range of traditional methods including qualitative and quantitative, and desk research, as well as more innovative approaches including language analysis and ethnography.
OUR EXTENSIVE
EXPERIENCE
DELIVERS
STRATEGIC
INSIGHTS
EXPERIENCE
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Age Remade is led by Tara Macleod, an expert in marketing strategy, consumer insight and behaviour change.
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Tara has extensive experience, having been a Strategy Director at leading advertising agencies including AMV.BBDO, and WPP and held senior marketing roles at Prudential, Aviva and Public Health England.
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This experience has been enriched by an MA in Social Gerontology from King’s College London, which brings the latest knowledge and insights about Ageing to business strategy and marketing communications development.
FOR MORE DETAILS OR
TO SEE HOW WE CAN HELP YOU PLEASE CONTACT
TARA MACLEOD
+44 (0) 7717 303 514